Rugged Goods Co. offers Kevlar interlaced shoelaces that are built to last the long days of skateboarding. At first the idea was giving the company a symbol that related to rugged cowboys of the western days. After many word maps about westerns and cowboys, I ended up with using a buffalo. I thought the buffalo fit perfect for not only a western look but when I think of something rugged and tough during the western era, I think of a buffalo.
