Rugged Goods Co. Branding, packaging product development Rugged Goods Co. offers Kevlar interlaced shoelaces that are built to last the long days of skateboarding. At first the idea was giving the company a symbol that related to rugged cowboys of the western days. After many word maps about westerns and cowboys, I ended up with using a buffalo. I thought the buffalo fit perfect for not only a western look but when I think of something rugged and tough during the western era, I think of a buffalo.

 

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Rugged Goods Co. Branding, packaging product development Rugged Goods Co. offers Kevlar interlaced shoelaces that are built to last the long days of skateboarding. At first the idea was giving the company a symbol that related to rugged cowboys of the western days. After many word maps about westerns and cowboys, I ended up with using a buffalo. I thought the buffalo fit perfect for not only a western look but when I think of something rugged and tough during the western era, I think of a buffalo.
Rugged Goods Co. Branding, packaging product development
Rugged Goods Co. Branding, packaging product development